The Intersection of Data and Strategy

In the current business environment that is characterised by high levels of competition, data and information management has become not only beneficial but vital to business sustainability. Data is vital to every strategic decision-making process, which allows organizations to address the challenges that stem from the market, meet customer needs, and deal with competitors. The transition from the first stage, which is the collection of raw data, to the final product which is the product roadmap is a complex and very important task that requires a synergy between data management and market research. The lack of this approach means that businesses are likely to be making decisions based on assumptions as opposed to facts hence resulting in wrong priorities and lost opportunities. In this post, let us discuss how your organization can use data to drive your product roadmaps and make sure that every decision is backed by data insights.